Our story


The award winning [A'kin] ranges were pioneered by The Purist Company, an Australian company who for 15 years focused on creating natural, safe and effective products so that men and women can be their most beautiful selves naturally. 

As pioneers of natural skin and hair care products that genuinely work, [A'kin] continue to be driven by their founding principles, including a passion for pure, natural and effective ingredients and a genuine concern about ingredient safety in personal care products. This philosophy is known as “The Power Of Purity" – the power of combining pure and natural ingredients. 

Great care is taken to ensure that all products are paraben free, sulphate free, toxin free, harsh chemical free, certified vegan, animal ingredient free and animal testing free. So when you think of [A'kin] – think the “Power of Purity” – unique combinations of pure nature proven to bring out more of your special natural beauty.